Passion & Techniques
Fabric
Our grey cloth (unprocessed fabric) is woven with special cotton. We use Turkish cotton and prefer high-quality single-ply yarns with long fibres, which enable us to produce durable, hard-wearing fabrics. Our experience has shown that we achieve more durable products with the use of single-ply per thread rather than two-ply or multiple yarns twisted together. Our choice of yarns and weaving ensures the fabric is durable enough that you won't have to worry about your bedding's longevity, and you can wash it as many times as needed in your daily routine.
We advocate and use only 100% cotton and believe that there should be no place for artificial synthetic fibres in bedding products. We choose to exclude materials other than cotton, such as polyester, because comfort, breathability, and healthy sleep are our priorities in product design. If bedding experience is as important to you as it is to us, we recommend double-checking the fabric's construction and confirming which yarns are used before purchasing.
145tc and 200tc are our preferred thread counts for their breathability and smoothness. We select poplin (1/1) or satin for fabrics woven at 30 or 40 NE, based on the product type and pattern.
Please welcome the naturalness of cotton; even if it gets creased, we owe this to our skin. We know which fabrics are needed for an ideal sleep experience, and we aim to bring them to your daily life.
Dying and Printing
We apply the most suitable high-quality dying and printing processes on our fabrics and have them certified with OEKO-Tex Standard 100, testing for harmful substances and guaranteeing a healthy and environmentally friendly experience.
The dying and printing techniques are chosen according to the colour and pattern of the fabric.
It is one of the most important processes that needs attention so that our customers do not encounter problems with their products. We primarily use Pigment and Reactive Digital Printing given the nature of our products.
Rotary pigment printing: This method is dynamic with quick development time and can be very responsive to the colour result that is wanted. It does not require washing after printing; therefore, it can be applied to even very sensitive materials. The final colour is visible during printing, and once printing is complete, the process is simpler and ensures the desired colour accuracy. In this technique, the image is curved around a cylinder, enabling us to repeat the pattern at 64cm or 82cm intervals. Pigment printing is the most common technique used on cotton.
Rotary reactive printing is another technique we use in our production. It is a more complex technique that requires more time to complete. It provides excellent colour saturation and durability. Unlike pigment printing, the final colour is seen only after washing and finalising the product. This technique is preferred for a specific type of pattern, especially for darker, more vibrant colours. This technique also uses a cylinder to print the pattern.
Digital reactive printing is preferred to achieve very detailed patterns and graphics without any restrictions. It is similar to the technique used by inkjet printers. This type of printing is ideal for vibrant colours when a single image needs to be printed.
Finishing is our last touch to the fabric, where we achieve the soft or firm touch characteristic of the fabric after the dying/printing process. Note that the fabric will soften after a few washes. Leruum produces bed linens that soften with each wash and last for years to come.
After we make sure the fabric conforms to all the requirements, sizing, cutting and sewing are performed meticulously according to UK standards.
All sewing materials and product materials used are also prepared according to OEKO-Tex Standard requirements.
Quality Guarantee
Leruum London products go through various types of testing, such as shrinkage, light fastness, colour fastness, wet and dry crocking (rubbing) tests. Our standards are preserved at every step. Therefore, you will not experience shrinkage beyond the standard levels of fading, tearing, and pilling with our products.
Our products will have completed a production period of 12 weeks, starting with the cotton processing and quality control. After the final Quality Control stage, Leruum London products reach our customers as safe, healthy and sustainable products that will last for many years to come.