Leruum Featured in ELLE Decoration UK
This June, our vision quietly found its place in one of the UK’s most respected design publications: ELLE Decoration UK. Our appearance in their Stylish Interiors feature is more than a milestone, it’s a moment that affirms what we’ve always known:
• That bedding isn’t just functional. It’s emotional.
• That your bed isn’t just where the day ends, it’s where peace begins.
• And that good design isn’t about price. It’s about how it makes you feel.
In a summer issue shaped by the play of light, texture, and materiality, our presence sat softly among bolder voices, a room washed in botanical green and sunlight yellow, styled not to impress, but to soothe. It was a quiet contrast to the issue’s “Maximum Gloss” theme, and that contrast is exactly what makes Leruum resonate.
We’re not here to compete for attention.
We’re here to belong in thoughtful homes, in rituals that are real, and in lives that value longevity, comfort, and craft.
A Brand Worth Belonging To
Being featured in ELLE Decoration is meaningful, not because it signals “success,” but because it reflects alignment. The values of the issue design that uplifts, materials that connect, colour that calms, which mirror our own.
This feature isn’t the destination. It’s a continuation of our story. A story we share with everyone who invites Leruum into their home — one bed, one dream at a time.
Explore the Feeling of Coming Home
Our feature was styled with one idea in mind: to show how a simple upgrade, a well-made duvet cover, a better material, a calmer colour, can shape not just your space, but how you live inside it.
Whether you discovered us in the pages of ELLE Decoration or you’re finding us here for the first time, welcome. This is what we craft. Not just bedding, but belonging.
Discover more at www.leruum.com
At Leruum, design begins with how something feels before it is ever seen.
We believe the bedroom is the most personal space in a home, and bedding plays a central role in shaping that experience.
The textures you touch, the weight of the fabric, the way colours settle in morning light, these details influence rest, mood, and wellbeing in ways that last far beyond the night.
Our appearance in ELLE Decoration UK reflects this philosophy.
The feature highlighted interiors that prioritise balance over excess and atmosphere over ornament.
Within that context, Leruum bedding was chosen not as a statement piece, but as a grounding element, something that quietly supports the space rather than dominates it.
This approach is intentional.
We design bedding to work in harmony with real homes, homes that evolve, that are lived in, and that value comfort as much as beauty.
Our duvet covers and bedding sets are created to feel reassuring from the first night and to grow softer and more familiar over time.
Material choice is at the heart of this.
We work with carefully selected cotton fabrics that offer breathability, durability, and a natural hand feel.
These materials are chosen not for trend, but for how they perform across seasons and years of use.
The result is bedding that supports deeper rest and a calmer sleeping environment, night after night.
Colour also plays a powerful role in how a space feels.
The botanical greens and gentle yellows seen in the ELLE Decoration feature reflect our belief in colour as a mood shaper.
Rather than loud or fleeting palettes, we focus on tones that soothe the eye and create a sense of ease within the bedroom.
This is why Leruum appeals to those who see their home as a place of restoration.
Our customers value thoughtful design, not for display, but for daily life.
They choose bedding that supports rituals of rest, slow mornings, and quiet evenings.
Being recognised by a publication such as ELLE Decoration UK reinforces that there is space in contemporary design for subtlety and intention.
It shows that calm can stand confidently alongside boldness, and that comfort can be just as design led as gloss.
As Leruum continues to grow, our focus remains unchanged.
We will keep creating bedding that feels personal, enduring, and quietly refined.
Pieces that belong in homes where design is lived in, not performed.
If you are seeking bedding that balances quality, comfort, and thoughtful design, Leruum is here to welcome you home.
