New Year, New Stories, Toile de Jouy as a Fresh White Page
The first week of a new year invites small and meaningful resets. Fresh sheets, an early night, a calm room where stories can start again. Leruum’s Blue Toile de Jouy Cotton Percale Duvet Cover Set brings that feeling home, classic French countryside scenes in serene ink blue on a crisp white ground, like writing on clean paper. The look feels timeless and the mood feels hopeful.
Shop the Blue Toile de Jouy Cotton Percale Duvet Cover Set
Why purity matters, cotton you can trust
Pure cotton, better sleep
This set is crafted from one hundred percent BCI cotton. Pure cotton helps skin breathe, manages humidity naturally, and feels cool to the touch. You turn less and you sleep deeper.
BCI, better cotton in practice
BCI supports growers with training and improved standards. Your purchase helps move global cotton toward better water use and safer work, a small choice with real impact.
OEKO TEX Made in Green, clean from fibre to finish
The Made in Green label means the textile has been tested for harmful substances and made in audited facilities. You gain peace of mind for skin health and indoor air quality, which is especially important in winter when windows are often closed.
What percale really means, and why it suits the New Year
Percale is the weave, not the weight
Percale is a one over, one under weave, balanced and tight. At two hundred thread count, Leruum percale feels crisp, smooth and breathable, the sweet spot for year round comfort in the UK.
Cool in summer, cosy in winter
The weave allows air to circulate, yet layers beautifully with a throw. On warm nights you can sleep under the duvet and a top sheet. On chilly evenings simply add a wool or cotton blanket at the foot of the bed.
Sound, not shiny
If sateen is subtle sheen, percale is quiet matt. That gentle finish flatters the intricate Toile print, lines stay sharp and whites stay bright.
Design notes, how to style Toile de Jouy for January
Keep the page white
Let the duvet cover lead. Pair it with plain white pillowcases for light and clarity. The print carries the story and the room can breathe.
Layer a single accent
Soft blue, ink blue or a pale pastel cushion all work with the Toile. One accent is enough, the print already holds interest.
Country calm, city smart
Toile de Jouy reads as country at heart, yet it feels elegant in a London flat when styled with clean lined lamps and a simple timber side table.
Night light that flatters fabric
Choose a paper shade or a pleated bedside lamp. Diffused light softens contrast so the print looks painterly and the cotton looks richer.
Everyday living, practical details that make a difference
- Two hundred thread count cotton percale, smooth, breathable and suitable for all seasons
- Duvet cover with button closure, secure and easy to dress
- Standard pillowcases with envelope flap, neat and comfortable
- Machine washable at forty degrees, colour holds and no shrinking with normal care
- Reusable fabric bag made from the same cloth, a giftable presentation and useful for storage later
For more day to day care guidance you can also see Leruum care instructions and the size guide.
Sustainability, beyond the label
Better materials matter and so does longevity. Cotton percale ages gracefully, fibres relax with washing and softness increases over time. The Made in Green and BCI signals cover health and farming, and your habits complete the loop. Wash cool when you can, line dry if possible and store the set in the reusable bag when you rotate your bedding.
A bedtime story prompt, write your own January
Toile scenes hint at quiet walks, letters and pauses by the window. Start a small ritual, place a notebook by the bed and write three lines each night. One thing you noticed, one thing you learned and one thing you hope for. Fresh sheets, a fresh line, a gentler year.
Explore more Leruum cotton percale bedding
If you love this look and feel, you can also explore more patterns and sizes in the Leruum duvet cover collection .
For general questions about Leruum products and deliveries you can visit our FAQ page, shipping policy and returns and refunds.
Frequently asked questions
Is two hundred thread count percale warm enough for winter?
Yes. Percale breathes, which prevents clammy heat. You then add warmth with a blanket or throw. The result feels cosy rather than stuffy and works well in typical UK homes.
Will the blue Toile de Jouy print fade with washing?
Wash at forty degrees, turn the duvet cover and pillowcases inside out, use a colour safe detergent and avoid harsh brighteners. With normal care the ink blue remains crisp for many cycles.
What is the difference between BCI cotton and organic cotton?
BCI focuses on better farming practices at scale, including water use, soil health and worker well being. Organic certification refers to inputs and standards that avoid synthetic pesticides and fertilisers. Both approaches improve outcomes and both matter. This set uses BCI cotton and carries OEKO TEX Made in Green certification for additional reassurance.
Is percale suitable for sensitive skin?
Yes. Percale has a smooth and cool hand that is kind to skin. The Made in Green label adds further assurance, since the textile is tested for harmful substances and is better for indoor air quality.
