Bringing Warmth Beyond the Home: Leruum London Supports EACH This Christmas
When we think of comfort, most of us picture home — soft sheets, familiar textures, and peaceful nights. But comfort means something even deeper for families supported by East Anglia’s Children’s Hospices (EACH) — where care, dignity, and compassion make a world of difference for children with life-threatening conditions.
This Christmas, we at Leruum London wanted to share a little of that warmth beyond the home. So when the Kevin Beattie Foundation invited us to join their Big Christmas Raffle & Auction in Ipswich, we didn’t hesitate for a second.
Supporting a Cause That Truly Matters
EACH provides vital support for families across East Anglia, offering specialist care, counselling, and practical help at every step of their journey. It is a charity proudly supported by Her Royal Highness the Princess of Wales and long-time champion Ed Sheeran — but what keeps it going is the kindness of local people and businesses.
When we received a heartfelt message from Malcolm Thompson, founder of the Kevin Beattie Foundation, asking for contributions to this year’s Christmas raffle, we knew it was a cause we wanted to stand behind.
“Together, we can bring hope, comfort, and light to families facing the hardest challenges this Christmas.”
– Malcolm Thompson, Kevin Beattie Foundation
What We’re Donating
We’re contributing 20 colourful children’s duvet cover sets as raffle prizes — each one crafted from soft, breathable 100% cotton, and designed in-house by our Leruum creative team.
- 1 duvet cover (135×200 cm)
- 1 pillowcase (50×75 cm)
Our chosen design, a playful dog-print cotton set, is one of our most loved patterns — cheerful, bright, and made to bring smiles. You can take a closer look at it here: Colourful Dog Print Duvet Cover Set.
For more prints and children’s bedding ideas, explore our Graphic Print Bedding Collection.
Why We Do It
At Leruum, we’ve always believed that good design should make life softer — not only through the feel of the fabric, but through the stories we weave into it. That’s why being part of events like this means so much to us. Our team spent days packing the parcels, picturing the joy they might bring, even in small ways, to families who need a little extra comfort this season.
It’s more than a donation — it’s our way of sharing what we do best: creating warmth that travels beyond bedrooms.
The Event
- Where: The Red Lion, Ipswich
- When: 29 November 2025
- In support of: East Anglia’s Children’s Hospices (EACH)
- Hosted by: The Kevin Beattie Foundation
Businesses and residents from across Suffolk will come together to raise funds, share stories, and celebrate kindness — something that truly defines the season.
We’ll be cheering them on from afar and can’t wait to hear how much was raised. If you’re attending, look out for the Leruum children’s duvet cover sets among the prizes.
A Note from Our Founder
“We started Leruum to make natural, sustainable bedding more accessible — but giving back has always been part of our story. Seeing our designs used to help such an important cause reminds us that comfort goes far beyond what we sell.”
– Seda Sogancioglu, Leruum London
Join Us in Giving Back
Whether you live in East Anglia or elsewhere in the UK, you can support EACH by spreading the word, making a small donation, or simply attending the raffle if you’re nearby.
And if you’d like to fill your own home with soft, sustainable comfort this Christmas, browse our latest collections:
From Our Team to Yours
We’re deeply grateful to Malcolm Thompson and the Kevin Beattie Foundation for giving us this opportunity to help. To everyone who supports EACH — thank you for reminding us what true comfort really means.
This Christmas, may your homes (and hearts) be warm.
With love,
The Leruum London Team
